Search engine optimization in today’s online world is unavoidable. For any website to gain the traction it needs to obtain either readership or sales, you must have your website optimized for search engines. Essentially, SEO is a way for you to make it easier for sites like Google to find you, find out if your information is real and relevant and to see if you are credible in the industry your site is placed under. Optimization isn’t always easy because search engines are often changing the algorithms of what they want you to have optimized. However, there are a few things that do not change and should always be done prior to launching a website. Below you will find a few suggestions to make your site rise in rankings.
Use a keyword generator.
Keywords are imperative to SEO. Make sure yours are specific and that they do not have a lot of competition. You can use a tool called a keyword generator to find the best options for your industry and site. Make sure to use your site or business name and make sure that no one else is competing with the same name.
Do your research.
What comes up when you google your company or blog name? Usually folks won’t click past the first page when they search for something. If it isn’t in the top few unpaid search terms, it may get ignored. You want your sites search results to be within the top 5 results if possible. This might require some Google AdWords implementation. It is with Google Adwords that you will bid on key search terms to gain traction on the results page.
Make sure your title page tags are optimized.
This is one of the most important things that site crawlers look for in a site. Include a descriptive phrase and a few keywords in your html that define what your site is and what services you offer.
File names and photos.
When building a website, it is important that the names of your webpages and even images are optimized. This means you will need to name them according to their relevancy to the site. Keep the naming brief but try and name images similarly to the page names, that way when your site gets indexed, it will rank higher due to the information matching.
Make sure your content is strong.
If you are selling soap, your images and pages need to be named with that in mind, but your content should also be about soap. Working your keywords into your content should be a natural thing that is concise and makes sense. A good place to have keywords are always going to be headlines, sub-headers and in the actual body of the copy.
If you start with these few small steps, you are well on your way to ranking higher in search engines, effectively driving more traffic to your website and generating more revenue or clicks. Good luck!